Student-Athlete “GM” Consulting

Managing the Athlete as a CEO

Student-Athlete “GM” Consulting treats every student-athlete as a “Business of One.” In one 45-minute intensive, CKA evaluates the athlete’s brand and NIL marketability using the NIL “PIE” Model — Position, Influence, Exposure — and builds a strategic roadmap for immediate next steps. The session is followed by 30 days of “On-Call” executive implementation support, so the plan is put into action, not left on paper.

What’s included

• 45-minute intensive

• NIL “PIE” Model evaluation: Position, Influence, Exposure

• 30 days of follow-up

How it works

• Brand evaluation and NIL marketability analysis

• Strategic roadmap for immediate next steps

• 30 days of “On-Call” executive implementation support

Commitment to Access

Financial aid and scholarship opportunities are available to ensure all student-athletes can access this service.