Building Futures Through Academics & Athletics

Building Futures Through Academics & Athletics

In 2009, with the invaluable support of former student-athletes, friends, and academic colleagues, we founded the Coach Keith Adams: Student-Athletes Valuing Education Project—a non-profit organization dedicated to providing assistance to student-athletes and their supporters through educational and professional development initiatives. Our vision is to harness the combined power of academics and athletics as a catalyst for lifelong success. At the heart of our organization, a "project" represents an idea we believe in, which can be realized through careful planning, preparation, and execution.


Our vision is to use the combination of academics and athletics to foster lifelong success. Our mission is to assist student-athletes and the people who work with them through educational and professional development. We focus on helping students improve their time management and organizational skills, along with their ability to self-advocate both individually and collectively. Our primary educational strategy is to implement an “Athletic Mindset,” emphasizing high levels of communication, collaboration, and accountability from everyone involved in a student-athlete’s life.


In the years since our organization was founded, we have provided student-athletes and educators from across the country with opportunities to come together and interact through the mediums of both academics and athletics. However, we recognize that none of our endeavors are possible without the support of people like you. Through your support, we have been able to continue our work and will be able to do so for years to come.